First things first, your debut single ‘smoke and mirrors’ was possibly my favourite track of the summer and landed you a main stage opening slot at sundown festival, What was that experience like?
Performing at Sundown was easily one of the best experiences of my career so far. First time performing solo at a festival and first time performing on a stage that big! It also put me in front of an audience that I haven’t properly connected with before and made me realise there’s a whole other demographic I need to be reaching. Those college/uni kids are crazy and the rest of the day me and my DJ Joss Ryan had groups of teenagers running up wanting to take photos.
Let’s go back to the start for a little bit. What made you want to get into the industry and where did it all begin?
I’ve wanted to do this basically my entire life. In terms of writing music, it literally all began when I was 6 years old, the first time I watched ‘Fresh Prince of Bel Air’. I remember sitting on the floor at my Nan’s watching the opening credits and being absolutely captivated. That single handedly prompted me to write my first ‘rap’! Obviously as the years went by my taste in music developed and by the time I was a teenager I was making a lot of grime and stuff but the goal has always been to follow this passion and make a career out of it.
For me your music combines east coast American hip-hop with instrumental elements from the west-coast, but for those who haven’t heard your music yet, how would you describe your sound?
I like to think its pretty layered. I draw inspiration from all kinds of music whether its soul, grime, rock, r&b, jazz etc. To sum it up, it’s a blend of the old and the new. I like whatever I make to have a rawness to it even if it just in the form of real instruments so that it doesn’t sound to synthesised and artificial. I also like combining really sweet, beautiful sounding chords with gritty drums and heavy bass lines. That juxtaposition is really important to me as I feel it reflects the different sides of my personality.
Could you give us a little insight into what the new track is about?
‘Shallow Minds’ is about trying to validation by showing off and maybe making out you’re doing better than you are. Its irritating to see but at the same time we’re definitely all guilty of it – myself included! Its something that just gets worse and worse the more obsessed we become with social media. Everything feels like a competition and we force ourselves to compare our lives to others’. I wanted to touch on all that in a way that wasn’t preachy so you can still sign along and vibe to the track on a surface level but you’ll realise the message is a bit deeper when you stop and think about it. I’m definitely calling myself out on certain things I’ve done but also poking fun at other people I see trying to act falshy on Insta.
As we’ve seen from your previous two singles, you’re an artist who loves to collaborate so who would be your dream partnership?
I mean my all time hero is Kano so he’s definitely top of the dream collab list along with Ghetts, Wretch and Kendrick. Aside from other rappers, I would love to get in the studio with someone like Flying Lotus or James Blake and just make some crazy shit! To be honest, there are a lot of dope artists I know personally that I still need to get in a session with.
Finally, your stock as an artist and performer is growing every day, so what’s next in the pipeline for your fans to get excited about?
Well there will be a video for Shallow Minds dropping in early December, which was shot in Cali last year. Then going into 2020 just get ready for loads more singles that we’ll be trickling out over the course of a few months. I’m sitting on a lot of music right now that I’m really proud of and I want to give each track the attention it deserves. That means more videos too! Other than that I’m working on getting more shows and festivals booked in so you’ll have to follow me on socials to stay up to date on all that. Oh and also those collabs now that I think of it!